Hotpoint. 5 years warranty program, seven years of durable ideas

With Hotpoint we started working seven years ago. As with any lasting relationship, ideas cooked better and better and evolved in a long standing project that helped Hotpoint brand getting to a consistent strategic point. ‘5 ani garantie’ became a reference program, subscribing for 5 years of warranty being from 2016-2017 the core benefit, the success norm of the category.

In 2019 the campaing restarted in a different competitive environment; we employed a new look and fresh ideas, to match the client renewed commitment to the brand.

Work: campaign strategy, copy&design, data base and web development, customer service