We had been using our previous ID for about ten years now. It was on a brand personality fit to us, withdrawn and perhaps, downplayed, chilled. We believed that results speak for themselves.
We still think and feel the above, but it is time for a new mirror and a new face to the people we work with. A bit more social and colorful, more intense. We’ll soon have an Instagram to double these pages, to keep the expression brief and visual.
As anyone, we need to transform from time to time; we’re actually striving towards a newer line of business, office planning.
For all these we start with a new, almost opposite ID, yellow on black, and with a new sign.
and changes into